About Us

Who are we?

Apricot Tours (Private) Limited (License ID-2131) is one of Pakistan’s leading adventure outfitters that offers mountaineering & climbing expeditions, trekking adventures, tours and sightseeing and other adventures including discovery, sports, cycling, biking, safaris etc.

Apricot Tours has been serving international and domestic travellers including corporate clients, charities, professionals, students, families and solo travellers for over a decade. We organize both private adventures for independent travellers and fixed departures for group tours and adventures.

We are committed to providing both full board services and tailored/partial arrangements, not to mention dedicated and independent services for hotel bookings and car rentals. Our guided adventures account for more than 80% of our yearly adventures that ultimately contribute to our excellent guest reviews online.

Our company operates in all provinces of Pakistan and entertains inbound travellers to all destinations in the country with a focus on adventures in Pakistan’s Karakoram, Himalayas and Hindukush Mountain regions. Our top-twenty best seller destinations include K2 Base Camp, Fairy Meadows, Kalash Valley, Hunza and Nagar Valley, Skardu Valley, Swat Valley, Naran-Kaghan Valley and Lahore City.

We host guests from across the globe, majority arriving from Europe, Americas, Asia and Oceania. Our top ten guest countries include France, United Kingdom, Germany, Italy, United States and Australia.

Our top seasons for guest arrivals are Summers (71%) and Spring (14%), followed by Autumn (10%) and Winters (5%). Our top months for inbound guest arrivals are July, August, September and June, in that order.

Headquartered in Skardu with offices in Islamabad, Apricot Tours team consists of over 1500 employees that include part-time, seasonal, temporary and permanent employees.

Our operations and logistics staff in the mountains are one of the largest in the country given the scale of our operations. It consists of a mix of young minds and experienced individuals.

Our management is persistent in its efforts to provide quality services and enhance the capacity of men and women in latest hospitality management systems and ethics. Apricot Tours believes in quality assurance in all stages of a tour cycle from initial trip inquiry to feedback from our guests. We are constantly implementing new systems to ensure and monitor quality.

One of our aims is to be aligned with the changing technologies in tourism industry. Our founders are always on the lookout for latest technology-based solutions for travellers and internal management of the company. We are also constantly catering to the growing mobile phone users in different languages. Our team’s marketing and advertising initiatives are increasing our reach by 200% to the global travellers every year which is boosting the tourism industry of Pakistan.

A few of our important objectives are to treat nature with respect, guarantee safety of tourists, respect workers´ rights and to have a positive effect on the local community. Apricot Tours is also involved in community initiatives as part of its social responsibility initiative.

We are committed to providing the best possible connections for visitors to our beautiful country. Our group tours allow you to experience many of the most stunning and exotic places in Pakistan at competitive prices. Should anyone have special wishes, our sales team tailor designs tours to fit their requirements.

Affiliations, Memberships, Licences & Registrations

Why Travel With Us

Small Groups

We provide services in small groups. This means you can get your trip personalized as much as possible to get the best out of your experience. A small group also makes sure you get the finest care & quality of services.

Competitive Prices

You are guaranteed the best experience at best rates. Great value for money! We at Apricot Tours never compromise on quality even on lowest rates.

Extensive Logistics

We have dedicated logistic teams for hard areas. Separate logistics team are assigned for expeditions & trekking. We manage our own tools and equipment which is either tested for quality or replaced in our store every year.

Cultural Exchange

Pakistan is an amalgamation of diverse cultures, with every region having its own language, culture and traditions. Prepare to immerse yourself in an epic blend of cultures across Pakistan through our exclusive packages.

Passionate Service

We here at Apricot Tours stand for the progress of Pakistan’s tourism industry. Our team is very passionate in bringing about a positive change in the tourism industry by engaging in sustainable models of tourism.

Socially Responsible

As a hometown company, we are considerate of our social responsibility. We pay for a child’s education for one year with each K2 trip sold. For every foreign tourist arrival, we plant 5 trees. We are trying to align ourselves with UN’s SDGs. Know more about our social responsibility projects.